Chinese Consumer in Australia
Australia is home to more than 1.2 million people with Chinese ancestry, of those, two in five (41%) were born in Australia.
Some Fun Facts
About the Chinese Audience
Million people with Chinese ancestry living in Australia
Australian residents are born in China
Million Chinese excluding children, visited Australia last year
iQIYI.com is the video content platform by Baidu. One of China's top streaming platforms with over 223 premium shows. iQIYI listed on NASDAQ on March 29, 2018, with the ticker symbol of “IQ”.
Chinese Social Media
WeChat is an all-in-one messaging app with 1 million monthly activate users, which also provides games, online shopping, and financial services (in China). WeChat also incorporates ‘Moments’, a similar program to Facebook.
Weibo, is a micro-blogging platform. Posts are public and limited characters. With 850,000 monthly activate users. It is the most popular micro-blogging site in China. With Weibo, users can upload videos, images, and gifs.