Some Fun Facts
About the Chinese Audience
Million people with Chinese ancestry living in Australia
Australian residents born in China
Million Chinese excluding children visited Australia last year
Chinese Social Media
WeChat is an all-in-one messaging app with 1 million monthly activate users, which also provides games, online shopping, and financial services (in China). WeChat also incorporates ‘Moments’, a similar program to Facebook.
Weibo, is a micro-blogging platform. Posts are public and limited characters. With 850,000 monthly activate users. It is the most popular micro-blogging site in China. With Weibo, users can upload videos, images, and gifs.