China Digital

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Chinese Consumer in Australia

Australia is home to more than 1.2 million people with Chinese ancestry, of those, two in five (41%) were born in Australia. 

Some Fun Facts

About the Chinese Audience

1.2

Million people with Chinese ancestry living in Australia 

526K

Australian residents are born in China

1.3

Million Chinese excluding children, visited Australia last year

Content Streaming

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iQIYI.com is the video content platform by Baidu. One of China's top streaming platforms with over 223 premium shows. iQIYI listed on NASDAQ on March 29, 2018, with the ticker symbol of “IQ”.

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One of the Largest Mobile Applications with legal content available from online streaming partners, movie studios and TV Networks. Youku.com is the video content platform of the Alibaba group.

Chinese Social Media

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WeChat is an all-in-one messaging app with 1 million monthly activate users, which also provides games, online shopping, and financial services (in China). WeChat also incorporates ‘Moments’, a similar program to Facebook.

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Weibo, is a micro-blogging platform. Posts are public and limited characters. With 850,000 monthly activate users. It is the most popular micro-blogging site in China. With Weibo, users can upload videos, images, and gifs.