Some Fun Facts
About the Chinese Audience
Million people with Chinese ancestry living in Australia
Australian residents born in China
Million Chinese excluding children visited Australia last year
TikTok is a destination for short-form videos on mobile phones. The App enables everyone to be a creator, engages users to capture and present moments directly from the phone, and share their expression through videos.
Chinese Social Media
WeChat is an all-in-one messaging app with 1 million monthly activate users, which also provides games, online shopping, and financial services (in China). WeChat also incorporates ‘Moments’, a similar program to Facebook.
Weibo, is a micro-blogging platform. Posts are public and limited characters. With 850,000 monthly activate users. It is the most popular micro-blogging site in China. With Weibo, users can upload videos, images, and gifs.